Archive | May, 2009

Memorial Day, 2009

Memorial Day, 2009

Posted on 25 May 2009 by Ed Z

"Let no vandalism of avarice or neglect, no ravages of time testify to
the present or to the coming generations that we have forgotten as a people
the cost of a free and undivided republic." — General Logan – May 5,
1868

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Parachute Jump Scheduled for May 21

Posted on 21 May 2009 by Ed Z

FYI, so we don’t have any repeat freak-outs.

On Thursday May 21, 2009 at
approximately 9:45 a.m. members of the United States Army
"Golden Knights" parachute team will be conducting an
ariel demonstration (jump) over Liberty State Park.

This demonstration will
involve several military aircraft flying at low altitudes in
preparation for the ariel demonstration. This ariel demonstration
will be visible from Jersey City and Manhattan. The demonstration
is scheduled to end at approximately 11:30 a.m.

 

 

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Friday Funny

Posted on 08 May 2009 by Ed Z

 

 

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Global Warming: This Time With Explosions and Car Chases!

Posted on 03 May 2009 by Ed Z

Ever go and see a movie and while you’re walking out, sometimes as much as
fifty dollars poorer, you think to yourself, "wow, that really sucked. It
looked so much better in the trailer."

The trailer had explosions, a car chase, a bad guy who had some witty evil
line , a good guy with the rah-rah line, the hot chick in her underwear, robots,
a cute dog, the funny parents, a grouchy old guy who seems to know everything,
and time travel! How could this go wrong?

But it does.

People get paid a lot of money to make sure trailers look awesome. They pick
all the parts and use all the lines that they know will grab the viewer’s
attention. Then they test them out and tweak them to make sure they will be 100%
effective. All designed to make a good movie sell itself and a crap movie look
awesome.

And that is exactly what I thought of when I read that ecoAmerica, a
nonprofit environmental marketing and messaging firm in Washington, had
conducted research on the best was to present global warming to a country that
is becoming increasing skeptical of its validity and the intentions of those
promoting it.

Seems
the term "global warming" is a turnoff all by itself.

Environmental issues
consistently rate near the bottom of public worry, according to
many public opinion polls. A Pew Research Center poll released in
January found global warming last among 20 voter concerns; it
trailed issues like addressing moral decline and decreasing the
influence of lobbyists. "We know why it’s lowest," said
Mr. Perkowitz, a marketer of outdoor clothing and home furnishings
before he started ecoAmerica, whose activities are financed by
corporations, foundations and individuals. "When someone
thinks of global warming, they think of a politicized, polarized
argument. When you say ‘global warming,’ a certain group of
Americans think that’s a code word for progressive liberals, gay
marriage and other such issues."

The answer, Mr. Perkowitz
said in his presentation at the briefing, is to reframe the issue
using different language. "Energy efficiency" makes
people think of shivering in the dark. Instead, it is more
effective to speak of "saving money for a more prosperous
future." In fact, the group’s surveys and focus groups found,
it is time to drop the term "the environment" and talk
about "the air we breathe, the water our children
drink."

"Another key finding:
remember to speak in TALKING POINTS aspirational language about
shared American ideals, like freedom, prosperity, independence and
self-sufficiency while avoiding jargon and details about policy,
science, economics or technology," said the e-mail account of
the group’s study.

Obviously this is nothing new. 
Opinion polls and focus groups are a part of life now. 
But when a group has to change its whole presentation just to get people
to listen, you might want to be weary of that turkey you’re about to pay
admission for.

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