The Broken Chair

I have a love-hate relationship with commercials.  I try to ignore most of them because I find they usually cater to the lowest denominator when it comes to humor or sexual innuendo.  Some latch on to a trendy or social theme, being green for example, and play up their product as a way of being closer to that fad.  Others are just annoying because they're poorly conceived.  But then once in a while I catch a commercial that sends a message I find offensive, whether that be morally or intellectually.  These are the ones I love, because they are the ones that give me insight to the perceptions corporation and advertisers have of us as mainly consumers bust also as people.

This brings me to the Cheetos Laundromat commercial:

Very curious that a company associates its product with vandalism and destruction of personal property.  Hey Felicia, that's her car out there too, how about you slash her tires?

Another embodiment of the self-centered, me first society.  And as the commercial ends with the young woman standing trance-like, staring at the viewer, the phrase "join us" beckons.  The cult of me first.

Horror fans might recall a scene in Evil Dead 2 where the haunted cabin calls hero Ash to join us.  Did Cheetos get their influence from Evil Dead?  Probably not, but the message is the same isn't it?  Join us in our wicked ways, it'll be fun!