Hummer Says You are Inferior...Now Buy One
Ladies, are you feeling inadequate? Your kid was cut off at the slide? Go out and spend $32,800 on a Hummer H3, for it will surely solve all your problems. Get your girl on.
Oh and gentlemen, embarrassed about buying vegetables and tofu instead of red meat? For 32,800 you can restore the balance (of your manhood that is).
It is a fact, the original tagline was "restore your manhood", but Hummer revised it due to complaints, though the commercial still airs.
I am neither a woman, nor a vegetarian. In fact, I'm probably the guy buying all the red meat in the tofu commercial. That doesn't matter, because the commercial still doesn't appeal to me.
There is an increasing trend of brazen belittling the consumer. Commercials have always had the stench of marketing through condescension, but I've never seen it so flagrant.
Adholes, a blog about the advertisement industry, highlights how the Tofu commercial is insulting to vegetarians. Marc Lefton writes:
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As a vegetarian and someone who hangs out with one, this commercial could not stereotype or insult us any more. Plus, what's the idea - that because we do something constructive we need to balance ourselves out and do something destructive? |
Source: http://adholes.com/postings/1992ac59cc88c56d9dc6ea0769265020
Mr. Lefton and I probably couldn't be further apart on the spectrum. I have no problem with SUV's, drive what you want to drive, but we both share a disdain for the ad.
So, Hummer, who exactly was your target audience?
As commercials continue to insult us, I just can't imagine how the people making the decisions feel comfortable with their products.